Five Reasons Why Social Media is important for SEO

What does social media provide in terms of SEO? MWI receives this information a lot from both current and potential clients. While social media has become an increasing marketing channel in recent years, most companies haven’t yet begun to take advantage of it. This is especially true if you are investing in SEO. Although the benefits of social media might not be immediately apparent, they’re vital for SEO help. From the myriad of reasons why you should consider social media as a part of your strategy for online, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their algorithm for ranking. A social engagement happens when people comment, like on, share or tweet about content. The more social engagements your content receives, the more social signals it will bring to your website. Search engines measure these signals from social media, and consider it an index of quality when ranking content. This allows search engines to determine what people find most useful and also what they consider to be high-quality. If a piece of content receives a lot of engagement on social media the content can be indexed.

2.) Link Building

It is long past the moment when you could simply go out and ask for links from other websites. Google’s Panda/Penguin algorithms have compelled SEOs to link build by using the traditional method of creating quality content that is relevant. How do you get in touch with websites willing to link to your website if asking them directly is thought to be an “unnatural” link building practice? Social media can help. Social media lets you publish your content to interested audiences who might be willing to link to it, should it be worth linking to. They will also promote your content to their friends which will increase the impact of your content.

3.) Amplification of content

It doesn’t matter how good your content is, it’s not going to gain traction without amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won’t be able to reach the people on your list of marketing contacts. You can reach new audiences via social media. If you share your content, your following will be able to share it with their followers when they are satisfied with the content. This will cause them to also share it with their friends which will increase the reach of your content. In return, you gain many relevant visitors, inbound links, brand recognition and social signals – all of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. Making these co-citations with social media will help improve Google’s trust in your company website as well as helping with branded search queries.

5) Social Indexing

Since the search engines are able to index social media websites which means they show as search results. This lets your company’s brand be displayed in search results for branded queries that are not only restricted to your business’s website. It’s more than that. Individual tweets on Twitter were previously indexed and appeared in search results as well – enabling another way for your content to rank in the search results. This was just temporary for a few months, until Google decided to discontinue this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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