Five Reasons Why Social Media is important for SEO

What do social media platforms provide in terms of SEO? At MWI, we get this a lot from potential and current clients. While social media has been an increasingly popular channel for marketing over the last few years, many firms haven’t yet begun to profit from the potential of it. This is crucial to consider if you’re planning to invest in search engine optimization. Setting up and managing social media accounts is crucial to support SEO efforts, even though the benefits may not be immediately evident. Here are five reasons social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some time now. If people tweet, share, like, comment or share the content that is known as a social engagement. Content with more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to measure the content that people consider useful in comparison to what their algorithm determines to be good quality. If a piece of content receives lots of social shares It can be quickly identified.

2.) Link Building

There are no more days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way – create high quality content which is relevant to linking. How do you reach websites which are willing to hyperlink to your website, even if they are thought to be “unnatural”? Social media is the solution. Social media lets you place your content in front of people who are interested and could be in a position to influence them to link to your content if it’s worth linking to. People who share your content with others and increase your reach.

3.) Content Amplification

The quality of the content you publish, it will not gain traction until you amplify it. Email marketing is a great way of amplifying content but it’s only going to reach people in your marketing list. You can reach new audiences via social media. If you share your content with your followers, they will share it with their own followings in the event that they find it helpful. They will then be able to share it with their followers which will increase the reach of your content. In return, you gain lots of relevant traffic, inbound links, brand recognition and social signals All of these are utilized by search engines to determine content quality.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can inform search engines a lot about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Alongside boosting your content Social media can also increase brand recognition. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google’s trust in your website , and will also help by using branded search terms.

5) Social Indexing

Since search engines are able to index social media sites and display them as search results. This allows your business to be listed in search results on brand-related queries, which aren’t restricted to your website. However, it’s even more than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your content to rank higher on the results of a search. That was only temporary for a few months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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